Forums Forums PPC Breaking out and ad group into its own campaign Reply To: Breaking out and ad group into its own campaign

  • Few_Presentation_820

    Guest
    October 19, 2025 at 7:48 pm

    In case the general ad group is bringing the highest volume of conversions, splitting it into a new campaign will tank the search volume. Having less traffic, the campaign could struggle to spend the full daily budget & this may hit the lead volume too.

    If you are content with the results, it’s better to not touch what’s already working. Maybe try adding negative keywords for the jobs types you don’t serve to weed out the irrelevant traffic from the general ad group & receive relevant leads only