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Some resources we keep in our employee handbook around landing page design:
1. Unbounce: [PPC Landing Pages Guide](https://unbounce.com/docs/ppc-landing-pages-guide.pdf)
2. Unbounce: [Ultimate Guide to Conversion Centered Design](https://unbounce.com/docs/conversion-centered-design-guide.pdf)
3. Unbounce: [2020 Ecommerce Landing Page Best Practices](https://unbounce.com/landing-pages/ecommerce-best-practices/)
4. Unbounce: [7 Principals of Conversion Centered Design](https://unbounce.com/conversion-centered-design/)
5. Unbounce: [The Conversion Marketers Guide To Landing Page Copywriting](https://unbounce.com/docs/The-Conversion-Marketers-Guide-To-LandingPage-Copywriting.pdf)
6. Twitter Thread: [Nik Sharma Agency’s Example of Their Landing Pages](https://twitter.com/mrsharma/status/1367301523710103557)
7. Landing Page Examples: [https://www.shopify.com/blog/landing-page-design#77](https://www.shopify.com/blog/landing-page-design#77)The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:
Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.
Here's a thread of some incredible landing page examples:
— Nik Sharma (@mrsharma) March 4, 2021
