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Home page – branding, nav and maybe linking to those pages for now
Location page – summary and links to locations pages
Location pages – every site / business is a bit different, but assess what suits you best mega business maybe you do countryshortcode/state/city/town thats the general pattern… keep it tight and free of spamming kws, just think does the hierachy make sense and is it people friendly.Probably for your business i’d be thinking domain/city or domain city/town something like that. You could also do city-location i’ve gone off that a little, but sometimes it suits. I’ll look at what bigger competitors are doing to, I’ll often follow what they have done, unless it’s not going to suit how things are ultimately done e.g. I don’t want massive long spammy urls. The bit that normally sells it for me is what locals would normally say… do they say Travis-county/austin or do they just say austin… or do they say Santa Barbara California (California/santa-barbara), your call ultimate as long as how you do it is consistent and not batshit out of whack with what others do you’re normally good.
