Forums › Forums › PPC › For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords? › Reply To: For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords? Single-Sea-7804 Guest October 17, 2025 at 6:44 pm Yeah this is Google entering its black box phase. I’ve had moments where I could only see 30% of search terms. Just the way it is sadly
