Forums › Forums › PPC › For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords? › Reply To: For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords? Available_Cup5454 Guest October 17, 2025 at 7:12 pm Switch to max conversions with target CPA so Google prioritizes converting queries instead of click volume then only use the report to block irrelevant intent not to expand keywords
