Forums Forums PPC For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords? Reply To: For niche accounts, is the Search Terms Report on Google Ads only to weed out irrelevant keywords?

  • TTFV

    Guest
    October 17, 2025 at 11:32 am

    Search terms reports are useful for identifying irrelevant queries and blocking them as well as identifying relevant (high performing) queries and adding them back to your campaigns as keywords.

    You can do deeper analysis using N-Grams as well to find root words that are high or low performers.

    If most of your queries are low relevance your keyword strategy probably needs an overhaul.

    I can tell you, also, that your niche is extremely challenging because of low cost offshore competition and various free translation tools making your services unnecessary except in certain professional like legal and medical where very high accuracy is critical.