Forums › Forums › PPC › What are your current favorite Scripts/Software/AI for Paid Search › Reply To: What are your current favorite Scripts/Software/AI for Paid Search ppcbetter_says Guest October 15, 2025 at 5:16 pm I like my auto add {query} as negative keyword if does not contain {keyword1} or {keyword2}… Helps to keep broad match and “close variants” in check, but will hit the negative keyword limit eventually so you need to do maintenance.
