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SEO here with over 15 years working daily on campaigns for lawyers:
There’s an art and a science to what we’re doing. In many ways, we’re a conductor for an orchestra.
– We direct the different instruments of SEO – technical, creative, design
– We identify changes in tempo and rhythm and adapt our conducting to the orchestra
– We sometimes wave our hands around a lot pretending we’re making a difference even though it’s the New York philharmonic and they’ve done this piece by Beethoven 10,120 times.
– Google is the shitty violin player who shows up drunk, misses rehearsals, but is the son of the theater owner, so you have to let them play.
