Reply To: How do you keep brand voice consistent when multiple people handle social media?

[Spaffin]

Write a detailed TOV document, including Do’s and Don’ts, IRL referenences, checklists, examples (“If our social brand was a celebrity, who would they be?” and so on), case studies etc, and make it several people’s job to know it inside out or at least reference it on the regular. And make sure they’re all writers / copywriters unless it’s just the generic ‘unhinged’ TOV.

Remember that writing social content / posts is an entire job. Non-specialists doing what they can in their spare time will not be as good.