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I work with local businesses, mostly helping them rank top 3 on Google Maps and run Google’s pay-per-lead system (LSA). We don’t really focus on clicks or impressions anymore, those can drain budget fast. With LSA, you’re paying only when an actual lead calls or messages you, which makes it way easier to track ROI.
When you combine that with solid local SEO, it’s a strong setup, SEO builds long-term visibility, and LSA keeps leads coming in consistently week to week.
It takes some tweaking to get the targeting and reviews right, but once it’s dialed in, it’s super reliable.
Happy to help more if you want, DM me. 🙂
