Forums › Forums › PPC › Should I replace my Google Ads manager or give him a chance? › Reply To: Should I replace my Google Ads manager or give him a chance?

  • tnhsaesop

    Guest
    October 13, 2025 at 8:19 pm

    In my opinion the only 2 metrics you should really be caring about are lead volume and CPA and even then the market somewhat dictates what is possible there. Metrics like CPC, conversion rates, CTRs can all vary a ton based on campaign structure and style. But if you are getting the volume you want at a realistic and profitable CPA then keep it rolling. Maybe you should simplify your KPIs.