Reply To: Should I replace my Google Ads manager or give him a chance?

[Upbeat_Peach_4624]

tbh this just sounds like you’re being a bit impatient. 3 weeks is super normal if he’s rebuilding stuff from scratch and trying to get some good data upfront. Most ads don’t hit full stride overnight, especially in a high-CPC niche like yours.

the phrase/exact split isn’t “outdated,” it’s just a control thing. yeah, some people keep it simple with mixed match types, but separating them can still make sense if you’re managing bids well.

feels like you know enough to be dangerous but not enough to run it yourself — which is fine, but that’s why you hired someone. If you wanna move forward, set clear expectations instead of just saying “he’s slow.” Which really, he’s not if you’re getting a 20-40% conversion rate, which is pretty damn good for a multi-thousand dollar install. That tells me he’s getting *quality* leads which is way more important than a huge volume of shitty leads.

Anyway, have a conversation with him about:

* Realistic (agreed upon by BOTH of you) KPIs like CPC, CPA, lead volume
* the cadence for updates (weekly check-ins?)
* plans to scale/ramp up your efforts and checkpoints along the way. Again though, realistic.

then give him a few more weeks before judging. if nothing moves, you’ve got your answer. Also, maybe it’s also just not a good fit if you’re a really “involved” client and he’s someone that works more independently.

Anyway, hope you work it out.