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The case-only pricing is your biggest conversion constraint here, so alignment matters more than follower count. Food influencers with massive audiences often skew toward recipe inspiration rather than product purchasing—their viewers watch for entertainment, not to add-to-cart. You’d be better off prioritizing creators who routinely post grocery hauls, meal prep systems, or pantry/Costco runs, even if they have 20-50k vs. millions. Their audiences convert at 2-3x the rate because they’re primed for product discovery. On pricing: $2k for a broad-reach creator with no geo-targeting or conversion clause is steep for a regional brand. Counter with performance tiers: lower upfront fee + bonuses for hitting tracked sales milestones via unique codes. That aligns incentives and protects your budget. Yes, launch TikTok before spending—at minimum get your handle claimed, add 5-10 organic posts showing product use cases, and enable shopping features so influencer posts can tag your product.
