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# Quick Punch list for Hiring an SEO Expert
* Hire someone with 4-5+ accounts in a similar space
* References need to be 3rd parties you can talk to
* Ask about revenue and traffic
* The SEO strategy must make sense
* KPIs must be something you both understand
* Automated SEO “audits” are worthless
* Just fixing SEO “tech” issues aren’t going to do much
* How will you move faster to catch up with your competition
* Wil the reports show you’re mosing closer tto the goal?
