Forums › Forums › White Hat SEO › Need tips on what to look out for when hiring an SEO Expert › Reply To: Need tips on what to look out for when hiring an SEO Expert
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WebLinkr
GuestOctober 11, 2025 at 9:33 pmSome basics for interviewing SEOs:
# You need to build authority and content
If your site can’t be found by name – which most are – then you’re clearly starting at low authority. Content isn’t going to generate authority on its own or any time soon. So you need someone who can help or advise you on how to build your profile – this could be via business networks, partnerships, outreach….but they need a strategy other than “google loves my amazing writing”
Keyword Research
Somoene who’s worked in a similar space
Do you have a store? Maybe you need some local SEO
How do you measure traffic?
Why industry are you in?
What are your competitors doing?
# Red Flags from previous conversations
Some highlights of what people have come to r/SEO with in the pasT:
* Its been 6 months and I dont know if my SEO is doing anyhing
* My SEO has access to my sie but hasn’t made any edits
* My traffic hasn’t changed
* I can’t get hold of my SEO[SEO Company doing anything at all??? : r/SEO](https://www.reddit.com/r/SEO/comments/1jlop55/seo_company_doing_anything_at_all/)
[how long does it actually take to see results from seo? : r/SEO](https://www.reddit.com/r/SEO/comments/1g8ox8a/how_long_does_it_actually_take_to_see_results/)
[How to Determine if a SEO Specialist is Good : r/SEO](https://www.reddit.com/r/SEO/comments/1hxt7b3/how_to_determine_if_a_seo_specialist_is_good/)
[How Do I Know if I am Doing OK? : r/SEO](https://www.reddit.com/r/SEO/comments/1honat4/how_do_i_know_if_i_am_doing_ok/)
[How does a non-expert even determine if their SEO company is being effective? : r/SEO](https://www.reddit.com/r/SEO/comments/1mpmzu9/how_does_a_nonexpert_even_determine_if_their_seo/)
[how long does it actually take to see results from seo? : r/SEO](https://www.reddit.com/r/SEO/comments/1g8ox8a/how_long_does_it_actually_take_to_see_results/)
[How soon before I conclude my SEO strategy is under-performing? : r/SEO](https://www.reddit.com/r/SEO/comments/18zkmli/how_soon_before_i_conclude_my_seo_strategy_is/)
SEO Company doing anything at all???
byu/compiled_with_errors inSEO