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On the multi-platform question: I’ve seen better results focusing deep on one platform until you hit consistent 5-10% engagement, then expanding. Algorithms now heavily weight completion rate and re-shares more than raw views—Instagram specifically deprioritizes content that gets quick scrolls even with decent reach. For format, carousel posts are underrated for 2025; they typically generate 2-3x dwell time vs single images, and platforms interpret slide-throughs as strong interest signals. The tradeoff is they require tighter hook design on slide 1 to prevent bail-outs. One tactical shift: frontload value in captions rather than burying the insight at the end, since partial-read signals still count negatively if users bounce early.
