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In 2025, we’ve seen short-form videos consistently outperform other formats for organic reach, especially when paired with storytelling that hits a specific niche. Carousels still work for engagement and saving content, while long captions help with SEO on platforms that index text.
Focusing deeply on one platform tends to outperform spreading thin across multiple. Algorithms reward consistency and audience familiarity. The other big lever is authentic community interaction, replying to comments, using polls/stickers, and encouraging user-generated content drives both visibility and loyalty.
