Reply To: You can now import Meta data into GA4

[TTFV]

This is great!

You mentioned needing to use UTM parameters of source and medium… but do those need to be standardized? For example, old school used to be “facebook” and “cpc” but many advertisers now use “meta” and “paidsocial” or other variations.

I presume it doesn’t matter but just curious if we’ll need to revise at all.