Reply To: tROAS or tCPA for a medical clinic that closes ~20–30 high-ticket ($20K) treatments per month?

[Physical-One-7966]

Have you tried working with experiment campaigns?

in our experience, you want to have like 30 conversions per month for tCPA, and as someone else mentioned 50 for tROAS. And below 30, max conversions.

But this is all based on averages, general best practices, which, in practice, are not the same for everyone.

My advice: don’t get too hung up on theory; start by testing experimental campaigns where you compare different bidding strategies!