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Honestly, the forgetting problem is often a signal you’re over-scripting for the format. TikTok/IG algorithms favor retention over polish—if you pause to recall a word, viewers drop. The best-performing talking-head content I’ve tracked uses a three-point rule: lead with the payoff, prove with one stat or example, end with a single action step. That’s it. If you can’t hold that structure mentally, your hook probably isn’t sharp enough. For product flips specifically, try recording the product sequence first as B-roll, then narrate over it in editing rather than live—your voice stays natural and you don’t have to juggle memory + camera handling. Tools like CapCut let you add voiceover layers in seconds. Save full scripts for YouTube long-form where viewers expect tighter structure; short-form punishes anything that reads as rehearsed.
