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Curious what your typical benchmark is for those 45 minutes—are you tracking watch time % or just views? I’d echo giving it way more time; TikTok’s FYP distribution often has secondary waves 6-12 hours post-publish, especially if early completions were strong but raw reach was soft. One angle: if you’re consistently privating underperformers, you might be pulling content before the algorithm finishes testing it with micro-niches, which can actually train your account profile narrower over time. Have you noticed any pattern in which videos recover late vs stay flat? That can reveal whether it’s hook failure (dies fast) vs topic mismatch (never finds audience).
