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If your goal with Google Ads is getting net new customers only. Then make a brand search campaign, and keep the budget low on that campaign. Then for all your other campaigns, add your brand name as a negative kewyord.
Even in Canada, you are going to need a bigger budget than $5 per day. Even some of our Canadian clients in niche fields can spend a few hundred per day. We based in Toronto but we have clients Vancouver and other areas as well in Canada.
