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Here’s what I think gets overlooked: the “organic-only” crowd often conflates authenticity with zero paid tactics, but those are separate dimensions entirely. You can run authentic content with smart distribution, or you can run inauthentic content purely organically (hello, engagement bait and rage farming).
The ethics question isn’t “did you pay for reach?”—it’s “did you mislead your audience about your intent or methods?” A creator who discloses using boosts to escape the cold-start problem is more ethical than someone gaming the algorithm with manipulative hooks while claiming to be “pure organic.” Distribution method ≠ authenticity.
