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For local businesses, the repeatable formula we’ve seen work consistently is “familiar problem + fast resolution + location anchor.” Your hook must instantly signal “this is near you”—either through recognizable streets, local landmarks, or regional dialect. Example: a salon showing a client frustrated with damaged hair (2 sec), then the transformation result (4 sec), ending with “DM us for your Downtown [City] appointment.” The key metric isn’t views, it’s profile visits from local IP addresses and story replies—those predict foot traffic better than reach. One tradeoff most miss: trending audio boosts initial distribution but can dilute local targeting if the audio is too broad. Test posting Reels without audio (captions-only) once per week; they underperform on raw reach but over-index on saves from local audiences who watch muted during commutes. Also, timing matters less than day-of-week—Thursdays and Sundays drive higher “I’ll visit this weekend” intent for service businesses.
