Forums › Forums › PPC › Still ads are outperforming video in my retargeting campaigns—anyone else seeing this? › Reply To: Still ads are outperforming video in my retargeting campaigns—anyone else seeing this?

  • ppcwithyrv

    Guest
    October 10, 2025 at 7:53 am

    advertisers are seeing static ads outperform video in retargeting. Stills are easier to process, cheaper to serve, and maintain CTR over higher frequencies. Video works better top-of-funnel, but in remarketing, static usually wins on ROI and fatigue resistance.