Forums › Forums › PPC › Still ads are outperforming video in my retargeting campaigns—anyone else seeing this? › Reply To: Still ads are outperforming video in my retargeting campaigns—anyone else seeing this? Available_Cup5454 Guest October 9, 2025 at 9:07 pm Static holds frequency better because Meta recycles thumbnails and refreshes faster keep video only for top of funnel awareness and rely on stills for retargeting to preserve CTR and lower CPM.
