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This is such a common dilemma! I’d say test a strategic mix – create 2-3 more pieces in the viral style to see if it’s repeatable, but don’t abandon your core content. What we often recommend to clients at Crescitaly is a 70/30 approach: 70% content that aligns with your brand identity and 30% experimenting with what resonates. This lets you capitalize on the momentum while staying authentic. Also, analyze what made that reel hit – was it the hook, the editing style, or the topic? You can apply those winning elements to your preferred content type. That way you’re not chasing trends but adapting what works to your own voice.
