Reply To: So essentially my sister has 500K followers on TikTok but doesn’t make any money. Am I missing the bigger picture here?

[Crescitaly]

This is incredibly common and highlights a massive gap in creator education. Your sister has built what many would consider a highly successful following, but she’s missing the business infrastructure to monetize it effectively.

The reality is that 500K followers is absolutely monetizable – the issue is strategy, not audience size. A few key observations:

1. **Email in bio is non-negotiable** – As others mentioned, brands often reach out via email first. Not having one is like having a closed storefront.

2. **Content positioning matters** – Dance content can be challenging to monetize directly, but it’s perfect for lifestyle, fashion, wellness, and beauty brands. She needs to think about what her audience aspirations are, not just what they watch.

3. **Proactive outreach beats waiting** – Instead of waiting for brands to find her, she should be pitching 5-10 relevant brands weekly with a solid media kit.

I’ve seen creators with much smaller followings make 5-6 figures monthly by treating their content like a business. Platforms like Crescitaly specialize in helping creators bridge this exact gap – turning audiences into revenue streams through strategic brand partnerships and monetization frameworks.

At 21 and with that following, she’s sitting on a goldmine. She just needs the right business strategy to unlock it.