Reply To: So essentially my sister has 500K followers on TikTok but doesn’t make any money. Am I missing the bigger picture here?

[treeof]

Money isn’t automatic, you have to go through a tremendous amount of effort to monetize. It’s her hobby that she does because she enjoys it, don’t overthink it. Not everything needs to be profit oriented.

Edit: and not every large audience is a buying audience either, she may not be able to sell to them!