Forums › Forums › PPC › I’m Lost, Help me Understand META Reporting. › Reply To: I’m Lost, Help me Understand META Reporting. kthshawon Guest October 7, 2025 at 5:27 pm Meta reports conversions based on when the ad was clicked or viewed, not when the purchase happened. So even if someone converts 3 days later, it counts on the day the ad interaction occurred, according to your attribution window.
