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I work at a UGC platform called Flowbox and we have clients from a lot of different industries. Some of the insights I can take out is that “experiential” formats like reviews, testimonials, creator showing how to use the product, giving tips, etc, are great to build trust and can really mark the difference between conversion and no conversion.
The most important thing though is really how you use UGC: why limit it to social media when you can make it a part of your entire customer journey? Putting customer’s voices in the homepage, product pages, even abandoned cart emails is a great way to keep people engaged on the site and convince them to convert. UGC is a world to explore, don’t limit it to just one channel!
