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videos win every time — especially short-form ones that feel like real customer moments, not ads. images and testimonials still help for trust, but nothing builds connection faster than seeing someone actually use or react to the product.
on tiktok and reels, raw UGC clips with quick hooks and emotion outperform polished content easily.
if you’re testing what works best, analyze your videos (e.g. w tools like creafico, etc.) to see which ones keep ppl watching longest — that’s the real metric behind engagement and trust.
Hope this helps !! 🙂
