Reply To: How is UGC used in social media? Images, videos, product reviews, testimonials, or podcasts (Which is working best for you?)

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In our experience, videos and short-form clips outperform everything else on engagement and trust, especially on Instagram and TikTok. Seeing real people use the product, unboxing, or sharing quick tips feels authentic and relatable. Images and reviews help build credibility, but they don’t get the same reach or shareability as video content.

Testimonials work best when integrated into videos, a 15 to 30 second clip of someone talking about the product naturally converts way better than a static text review. Podcasts are great for niche audiences, but not ideal for discovery or social engagement.

So if we had to pick one thing for social media right now: UGC video content is king.