-
I’ve been helping brands with UGC for a few years now and I’d say it’s all about how authentic your stuff feels. Raw clips from customers using products in their own space totally outperform anything scripted. TikTok especially rewards this type of content. Even if the lighting is bad or the audio is a bit off, the “realness” of it actually builds trust.
Product reviews can be helpful, but viewers get used to written testimonials and kind of skim past them. Podcasts are tough for reach unless you already have a big following, so I use those as a bonus but not as a main thing. On Instagram Reels, quick clips of people unboxing or showing a “problem solved” moment get the highest saves and shares for me. I usually DM happy customers after they tag us and ask if I can reuse their clip, which they like.
In my experience, you can’t really fake the customer excitement—when it’s real, people notice.
