Reply To: How is UGC used in social media? Images, videos, product reviews, testimonials, or podcasts (Which is working best for you?)

[navijokovik]

From what I’ve seen, videos and customer testimonials work best across most platforms — especially short-form UGC on Instagram Reels or TikTok. They tend to feel more authentic and drive higher engagement compared to static images or text reviews.

One thing that really helped me boost trust was embedding UGC directly on my website using a tool like Tagembed. It lets you collect and display real customer posts, reviews, or videos from different platforms in one clean feed. That way, your website visitors can actually *see* authentic user experiences, not just read about them.

So even if your UGC performs great on social, showcasing it on your site gives it extra visibility and credibility.