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If you’re just starting out, I would advise starting with social media marketing as it’s a quicker way to obtain practical experience and develop a portfolio. You will acquire skills in content creation, engagement analysis, and audience behavior that will be useful even if you decide to go to Google Ads in the future. Moving into Google Ads or PPC will make much more sense after you’re at ease with both organic and paid social campaigns because you’ll already be familiar with the fundamentals of targeting, metrics, and conversion.
