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skip the theory rabbit hole, google garage is fine but won’t teach you how to actually get clicks or views. if you’re starting out, go with social media marketing first. it’s faster feedback, cheaper to test, and teaches you the fundamentals of attention (hooks, retention, copy). ppc is useful later, but it’s just numbers without creative instincts.
build a small page around a niche, post short-form, test hooks, captions, posting times. once you learn what holds ppl, then ads make sense. otherwise you’ll just pay to promote content no one watches.
another thing i’d suggest is running your reels/ads through video analysis tools (e.g. creafico, etc.) to get suggestions on what to improve in pacing/hooks—it’s like learning attention psychology in real time.
Hope this helps !! 🙂
