Forums Forums White Hat SEO Google replacing Meta-Descriptions with its own AI summary Reply To: Google replacing Meta-Descriptions with its own AI summary

  • AbleInvestment2866

    Guest
    October 5, 2025 at 6:02 pm

    I still haven’t seen it; perhaps it’s just an experiment.

    Anyway, I see two possibilities here:

    * On the one hand, if AI descriptions are too long and get straight to the point, the already huge number of zero-click searches could become a nightmare for many websites.
    * On the other hand, this could improve the random meta descriptions Google has used for years and highlight which pages are genuinely well written and satisfy user intent, and which ones are just clickbait or AI-generated junk.

    That being said, **I wouldn’t get rid of descriptions.** The fact that Google hasn’t used them for years doesn’t mean the same applies to all other search engines.

    Granted, Google accounts for 85–90% of searches, but **gaining an extra 10–15% of traffic for the small effort of taking a minute to write a description is, in my opinion, a very good deal.**

    EDIT: if this is for Reddit or UGC websites, how will they deal with the myriad of opposing and contradictory views in 3 or 4 lines? Take this post for example, I can’t even imagine any AI taking a conclusion over anything.