-
Google sometimes uses my standard meta description, but often uses one from Google. However, that was long also before the advent of artificial intelligence. I noticed (through my own research on long-tail keywords) that Google pulls its own meta from the text if it better matches the user’s search query. I actually find this quite useful.
For example my travel blog: an article mentions a city, a river, and a castle. The user searches for the castle. However, I only have space in the meta for city, region, etc.
If the user were to search for the castle using long-tail keywords, they wouldn’t click on my meta. Therefore, Google provides them with an excerpt that appears far down in my article. At first, I was annoyed (I even complained to RankMath 😂 ).
I now find the solution very intelligent; the AI continues to work in exactly the same way, showing the user that something related to their search query can be found somewhere in the article.
