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Flexible ads are overrated for early stage testing.
Ran both approaches on 15+ campaigns last 6 months. Single image with manual placement control won every time during learning phase.
The issue with Advantage+ creative is Meta’s algo tries to optimize creative AND placement simultaneously. Too many variables. Can’t tell if your ad sucks or if the placement sucks.
Lock down placements first (Feed + Stories only, kill Audience Network). Test 3 or 4 single image ads. Find your winner. Then maybe try flexible once you have a proven creative.
The funky AI generated stuff you’re seeing is real. Meta tries to auto crop or add text overlays. Looks terrible half the time. You lose brand control.
Start simple. Single image, manual placements, 3 day test. Once you know what works, automate.
