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Ive heard mixed opinions but I like to design my pages in a similar way as how you are describing it. Im a big fan of subheading in my designs so what I tend to do for heros is write a keyword rich H1 that is around 3-6 words and an H2 below it. Visually, the H1 looks like an H2 because its smaller font and less bold and the true H2 looks visually like the H1.
My thought is that I write the H1 for Google and the H2 for the visitors and I emphasize them accordingly with my designs.
For all other sections of the page I do the same, I use a keyword rich H2 as the “subheading” and emotionally driven H3 as the Primary Heading.
Haven’t had any problems with this approach so far.
