Forums › Forums › PPC › Got any Google ads strategy to promote “done for you” service for people searching for tools? › Reply To: Got any Google ads strategy to promote “done for you” service for people searching for tools?

  • loriscb

    Guest
    October 4, 2025 at 5:03 pm

    You’re fighting search intent. People searching “online logo creator” want FREE/CHEAP tool, not $500 service.

    Better strategy:

    **Offer the tool free** (limited version).
    Upsell professional service INSIDE the tool after they fail.

    Example flow:
    1. User searches “online logo creator” → lands on your free tool
    2. They create basic logo (tool is intentionally limited)
    3. Export button → “Premium export + professional refinement $99”

    This works because:
    – You match search intent (tool)
    – You prove they need help (limited tool shows their design sucks)
    – Upsell happens AFTER they invest time (sunk cost)

    Targeting “logo creator” with service ads = burning money fighting intent.
    Owning the tool + upselling inside = conversion rate 10x higher.

    Built this exact funnel for different vertical. DIY tools are acquisition channels, not competitors.