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“Done for you” services are tricky on Google because the search intent is different from traditional products.
People searching “AI headshot generator” want to DO it themselves. They’re not looking for a service – they want the tool.
**Better approach:**
Target **outcome-based searches**, not tool searches:
– “professional headshot for LinkedIn” (they want result, not process)
– “corporate headshots near me” (local intent, easier to redirect to remote service)
– “AI headshot services” (service intent explicit)**Avoid**: “headshot generator”, “AI photo tool”, “free headshot maker” – these are DIY seekers who’ll bounce.
Also consider **Display/YouTube remarketing** to people who visited DIY tools but didn’t convert. They tried the free route, got frustrated, now they’re warmer to paying someone to do it.
What’s your current CTR on those tool-based keywords? If it’s <2%, you’re fighting wrong intent.
