Reply To: Got any Google ads strategy to promote “done for you” service for people searching for tools?

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Treat tool-intent users as upgrade seekers and sell a pro finish for their DIY draft.

Build two search campaigns: 1) Tool keywords (logo maker/generator, Canva logo) with copy like Tried a generator? Keep your idea, we make it brand-ready. 2) Service keywords (logo design service, hire logo designer). Add negatives like free, png, vector if they drain budget. Use a comparison landing page with before/after, 24h turnaround, price anchor, and a free logo critique intake. Track micro events (started intake, uploaded draft) so you can switch to tCPA. Layer custom segments from domains like canva.com, looka.com, tailorbrands.com and run YouTube custom intent with an audit offer. I’ve used Unbounce for fast A/B tests and Typeform for the critique form, with Pulse for Reddit to mine pain points for ad copy. Sell the upgrade, not a replacement.