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The biggest pain points small businesses face on Instagram (from what we see daily):
**1. Inconsistent sales despite decent engagement**
They get likes and comments, but it doesn’t translate to actual purchases. The disconnect is usually: no clear CTA, confusing bio link setup, or content that entertains but doesn’t educate buyers.
**2. Content creation burnout**
Small teams can’t sustain daily posting + responding + shooting content. They need batch creation systems and simple templates that still look authentic.
**3. Algorithm confusion**
They don’t understand why some posts pop off and others die. Most don’t track retention metrics or first-hour engagement properly.
**4. Converting followers to customers**
Growing followers is one thing – getting them to actually buy is another. DMs go unanswered, Stories get ignored, and there’s no clear customer journey from discovery to purchase.
**Topics they actually need:**
– Setting up a converting bio + link tree properly
– Creating a content calendar that doesn’t require hours daily
– Writing captions that drive action (not just likes)
– Using Stories for sales without being pushy
– Simple analytics – what to track and ignore
I run Crescitaly (SMM panel) so here’s what we see work: small businesses succeed when they focus on 3 things max – product education content, customer testimonials, and behind-the-scenes trust building. Everything else is noise.
Your course should solve *one specific problem* really well rather than trying to cover “everything Instagram.” Pick the biggest pain point for your target businesses and nail that.
