-
I bet that’s not the reason for having horrible results. Manual CPC is still the go to strategy for lead gen. It’s super effective in collecting the initial conversion data while being able to control the bids.
An automated bidding strategy can burn a ton of money without any historical data on conversions. If Google has no idea what type of people convert & the patterns, it can’t optimize the bids & get results at it’s full potential
Also, pay zero attention to the optimization score. It’s just a made up number by Google to trick businesses into listening to the reps & gain control over the campaign.
What you should closely check is the stuff like what searches are triggering the ads. Are they super relevant to the keywords & ads? If not, that’s where negative keywords come in.
