Reply To: Manual CPC bidding, what?

[TTFV]

Manual bidding is still a thing, typically best used in conjunction with exact match keywords AND when and ONLY when there is low conversion volume in the account.

So a legit use of this method would be smaller budget accounts or ones where there’s a very high value item/service for sale and just a few leads can generate high revenue. Think yachts or high-end B2B services like management consulting.

If there’s good potential conversion volume it’s generally best practice to run smart bidding.