Reply To: Manual CPC bidding, what?

[ben_bgtDigital]

You’re looking at the wrong thing. Switching to a conversion based bidding strategy won’t magically fix this. It’s a keyword / targeting / landing page issue. How are the search terms? How are the landing pages? What’s the conversion rate of organic traffic? Is conversion tracking even working?
Are all keywords broad match? Typically doesn’t work well with manual bidding.

I feel bigger red flags are when an account managed has opted into everything, answered every call from a Google rep and really drank the kool-aid. PMax, broad match, Demand Gen, max conversion bid strategy, all recommendations applied. If all used without good reason are more of a 🚩 than manual bidding.

I still use manual cpc a lot. Good when budgets aren’t high enough to get a good number of clicks per day. Or in low volume markets. Also useful when businesses need to make frequent budget changes or put ads on pause, as there is less or no risk of upsetting algorithms.