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Manual CPC is absolutely still valid. Conversion-based bid models work well when you have a lot of conversion data to feed into them, but many small and medium sized businesses don’t get enough conversions per month to get good results from the algorithm. Especially if they’re a local business that only serves one or two cities.
Manual CPC is a workaround for this. It helps you get traffic that Google would otherwise suppress if you trusted their automatic bid models.
