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Growing accounts organically in 2025 is brutally hard, close to impossible. The platforms are built in a way that makes organic reach shrink unless you already have traction or push with paid. I read about a creator who posted on TikTok every single day for 3 months, was about to quit, and then finally saw traction in month 4. Consistency can still pay off but it is more of an exception than the rule.
My personal take is you need at least a small but solid organic base. Once you have that, paid campaigns can blow up like a rocket. Without it, even paid growth tends to fall flat because there is no authentic engagement to fuel the algorithm.
